I receive emails every once in awhile from girls that are wanting to dive into the blogging world and are needing some guidance or more so, "where do I start?" I asked myself that same thing less than a year ago when I started this site. No shame. Everybody starts somewhere. I reached out to bloggers when I first started who helped me tremendously get a leg up on what to do. Find a name, a platform and run. The physical aspect of creating a blog is the easy part, it's deciding what type of blogger you want to be is what's difficult.
The thing you gotta know about fashion bloggers is that there are 2 different kinds. (in my opinion) You'll know the difference when you see their Instagram profiles or their websites. There's the clean cut fashion straight-to-the-point people. "Here's my outfit, where I got it, how much it was." Clean crisp photographs, often very colorful and bright. Their Instagram pages are seamless and pore-less but they stray from posting every-day photos from their life and they like to keep personal things separate. Professional. (which is okay!) Then there's the bloggers, like myself, who mix the two, have clean cut photos sometimes, but more often then not our blogs are filled with things OUTSIDE of fashion.
You'll see an outfit that I blogged about but you'll also see that I got donuts with Spencer at 1:00am just because we can. (which is also okay!)
Finding out which type of blogger you are will be a decision you'll need to make in the beginning as it greatly determines your type of audience as well.
Who to promote towards, etc etc.
People often assume that I just don't ever need to buy clothes anymore or that I get paid for posts. While this is possible, this isn't my end goal. I didn't become a blogger to obtain free products and don't you go becoming one either.
I understand people assume and put two and two together when I post about a product I love and include a coupon code at the bottom which results in an epic eye roll of "Who knows if this product is even good, she just wants to get paid." I will never promote a product that I personally didn't love and use. I just ain't about that. Too mean.
I understand some reviews are contracted and needed within a certain time frame but if I didn't like the product, I'm gonna tell you and I'm gonna tell you why. Simple as that. Always be honest with your viewers, they dig that. I dig that. One big happy family.
Stay true to yourself when it comes to becoming a blogger. Don't lose yourself in the hype of "free shit" and making a name for yourself. Always stay grounded, that would be my main advice for anyone wanting to delve into the blogging world.
It makes me a sad panda when girls ask me for advice and I respond to them genuinely only to find the blog they created weeks later looks identical to mine. I'm not a toddler stomping my feet on the ground like "you copied me", I'm more upset because I now have NO idea WHO YOU ARE. This doesn't show me anything about you. You follow bloggers because you like who they are, what they stand for, how they think and how they positively influence your life. If I don't know who you truly are because you're just trying to be like someone else, I get lost. I want to connect to YOU.
The blogging world is all about making a connection. Relating to people and saying what others are also trying to say but they can't find the words. So, sure I will blog about my favorite summer dress, pair of boots, etc etc. But I will also blog about living with anxiety, my relationship, my past and what I've learned from it and any other weird shit I feel would be useful to anyone reading. Find what motivates you and what you're passionate about and start from there. If you're really into makeup, dive into the YouTube world and blog about your favorite makeup products.. If you're a fashionista, create a blog, put outfits together, reach out to companies and run with it..
*Marketing is also an important factor when it comes to spreading the word about your blog. I feel like this entire subject will need it's own post as I'm the biggest nerd about it and I love it so much. So for that, I'll say "Coming soon... How To Market Yourself As A Blogger: Pt. 2"
Bottom line: Don't get discouraged in the beginning, I think I went a solid month with 8 viewers when I started... this isn't something that grows into an empire overnight. Keep blogging no matter who is reading and don't give up.
This isn't a competition and I will never withhold advice on how to create a successful blog. If you're sitting there thinking "I wish I could do something like this" - Do it.
I like who you are and I guarantee others will too.
All the best,