This is where the fun stuff is.
Going along with what I mentioned in pt. 1, knowing your audience and who you want to reach out to is important when marketing yourself. For obvious reasons.
Put yourself first though, don't try and fit and conform to what you think will get you more followers, stay true to yourself. Sure I like posting outfits, random good-makeup days but I also like to post photos when I'm out adventuring. Spice it up and make it personal every once in awhile. I have no shame connecting with my followers on that raw level. I'm human too.
Different social media platforms have very different rules when it comes to marketing yourself.
Instagram: Hashtags do nothing, unless you're hosting a giveaway or promoting a company who asks you to use certain tags, I rarely use them at all. This is just what I've found to be true over time. Also, posting too many photos a day can be excessive, you don't want to clutter up your follower's feed. Keep them wanting more and make each post something different. Post what you love and whatever you want, just don't go overboard and piss everyone off, haha. Also, stay active with your followers, comment every once in awhile and like photos you like. If I only post one photo in a day that doesn't mean I wasn't online multiple times. Make yourself known and spread love. Everyone loves to be loved.
Tumblr: Hashtags are your friend. I find myself making sure every photo/text I personally post is tagged with at least SOMETHING. I use hashtags when searching tumblr so naturally, others do too. There's no way you'd see me caught dead doing #girlswithtattoos on Instagram, but Tumblr it's a must. (Although THIS is how my photos get stolen and end up on Buzzfeed, but... what can you do, it's the internet) Also, contrary to Instagram rules, posting a lot is a good thing. You can either set up a queue which is what I used to do, but now I just find myself browsing and posting whenever I get a free moment during work or at night. That way, when you see me posting a lot at once, you'll know I'm currently on my computer or phone and it's an opportune time to shoot me a message if you want a prompt response. Also, same goes with making yourself known. Comment on peoples posts, be active and have conversations with followers. Spread love. #themoreyouknow
Twitter: Hashtags are also your friend, although I don't use them as much. I tend to tweet quotes I love and/or random shit that happens during my day. It's my go-to outlet for thoughts that pop into my head and I need to write them down before I forget them. I don't really have a filter when it comes to Twitter. I also find that linking Instagram photos to Twitter when you post them is a little annoying... if there's a photo you want me to see on Twitter, upload it, don't make me click a link. Maybe this is just me being me, I like to keep those two platforms separate. Sue me, haha. Sometimes I do this anyways when I'm promoting something, but mostly I try to avoid it.
YouTube: I just recently dove into the world of youtube and it's hard. I told myself in the beginning that I wouldn't make a youtube account. I'm not a makeup artist or hairstylist so naive me didn't really see the point. I kept getting messages asking me to start making videos until I finally gave in. It started off rough, I think my first video was literally filmed on my iPhone. But I slowly upgraded the more I got into it and I think it really has helped me grow. People like to SEE you and what you sound like and how you speak. As creepy as that sounds, it's true. I'm glad I started it halfway through my blogger lifespan though, I will admit that. This isn't something you HAVE to do as a blogger, but it does help.
Facebook: I actually don't really like Facebook these days. I use it 99% to repost funny videos and repost links when I publish these blogs. As far as promoting myself goes, I don't really use Facebook as a main outlet. It's mostly personal and I very rarely accept friend requests from followers. I do know bloggers that have a fan page, which is totally fine, I just feel like it's not something I personally would want to keep up with. Personal preferences.
When I first started this blog, I told myself "I'm gonna do 3 posts a week, monday wednesday friday." Well fuck, that was ambitious. I kept up with that cycle for about 2-3 weeks surprisingly until it became too much. Especially while having a life and a full time job, I learned quickly not to set that bar too high for myself and just go at my own pace. I will admit it was good in the beginning to have a good handful of posts published so that it wasn't totally barren for awhile. It was good to have a lot of material for people to read while I was still writing newer entries. So I can't say it was a total mistake.
Right now I think I'm down to 2-3 posts a month, which works for me. Everyone is different. I'm sure if I didn't have such a busy life or maybe could afford to have a part time job I would blog a hell of a lot more often, but alas, California and their damn living expenses will be the death of me. I have to work.
Don't feel pressured to post a lot or often. Do what works best for you and the steady subscribers will still follow you. If anyone expects you to shell out top notch blogs several times a week... they fucking crazy. Just relax, breathe and write.
Make sure you have fun with the process of creating your "brand" and putting yourself out there. Know that not everybody will like you and that's okay. You're here to express yourself, not to be a people pleaser. Don't take anyone's shit and just focus on doing what makes you happy.
This all has been a huge learning experience for me and I don't regret the journey along the way. I'm still growing every single day and I like it that way. That rhymed. If this is something you want to get into, I encourage you to dive in. I'm all for girls helping girls. We're all in this together.
All the best and good luck,
P.S. I don't say this enough but I love you guys and I really appreciate all the love and support I've received since day one. Our love is the real thing, baby.